HomeClient ListSuccess StoriesB-to-B MarketingConsumer MarketingVideosWebsitesContact
Aerospace AdvertisingMetal Manufacturing MarketingMachine Manufacturing MarketingMarine Technology MarketingConstruction Materials MarketingFinancial Services MarketingFood Industry MarketingMedical Industry MarketingAgricultural Industry Marketing
 
Agricultural advertising campaigns with exceptional success.
 
Agricultural Advertising
 
Agricultural Advertising & Marketing
  • Advertising campaign target audience: Golf course managers and plant nursery managers
  • Problem: Client's competitive advantage is based on a slow-release fertilizer manufactured in the USA under a Japanese patent. The slow-release fertilizer is a premium priced product which price/advantage ratio only suits for very specific customers. Sluggish growth and low sales figures made the Japanese patent holder threaten the American marketer to give the rights to somebody else in the USA.
  • Solution: ¬†We identified new high-value areas of business growth: golf courses and plant nurseries. Creative advertising and marketing campaigns were developed targeting golf course managers and nursery managers. The recent years' bad weather conditions had caused draughts and flooding which caused plant growth problems. Managers had been blamed and fired for mismanagement of the problems. The strategy for the campaigns concentrated on this fear of losing control and losing the job. The fear factor was made into humorous conceptual advertisements that the target could identify with, giving the prospect a feeling that we understand them and are on their side while having the solution to their problem.
  • Results: The advertising and marketing campaigns were a success and golf course managers and nursery managers brought in the slow-release fertilizers with great success. Sales and market expansion fulfilled the patent owners expectations and the American manufacturer kept the rights to market the products in the USA.
  • Media: Print, online and e-mail marketing
 
Agricultural Advertising Developed By Ronny Carlson
 
Agricultural Marketing
 
HomeClient ListSuccess StoriesB-to-B MarketingConsumer MarketingVideosWebsitesContact
Aerospace AdvertisingMetal Manufacturing MarketingMachine Manufacturing MarketingMarine Technology MarketingConstruction Materials MarketingFinancial Services MarketingFood Industry MarketingMedical Industry MarketingAgricultural Industry Marketing
For inquires contact Ronny Carlson at US + 312-282-0660