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Successful advertising targeting decision makers within machine technology companies.
 
Construction Equipment Marketing & Advertising Developed By Ronny Carlson
 
Advertising For The Machine Manufacturing Industry.
 
  • Advertising target audience: engineers and decision makers within the machine manufacturing industry
  • Background: Client developed and manufactured hydraulic parts and systems. Their Systems Development Department provided clients with complete hydraulic systems development services. This means that a manufacturer of backhoe loaders can have their next model developed by client and all hydraulic parts provided by them. This shortens development time and ensures that the new system keeps up to date with the latest solutions. Client needed a campaign that introduced these services to a younger generation corporate decision makers and engineers.
  • Solution: A contemporary design was developed and strategic messages were made into simple concepts that communicated client's complex messages.
  • Media: print, online and e-mail marketing
 
Hydraulc Machiner Advertising & Marketing Developed By Ronny Carlson
Industrial Machinery Advertising & marketing Developed By Ronny Carlson
Machine manufacturing Industry Advertising & marketing Developed By Ronny Carlson
 
Advertising & Marketing Targeting Machine Manufacturers.
 
  • Advertising and marketing campaign including website development target audience: Corporate buyers and decision makers within the metal manufacturing industry
    Problem: Client manufactured and sold advanced metal forming technology. The technology is new and not well understood within the industry. The machinery was costly and required capital investments. These issues resulted in complex sales processes with both technical and non-technical decision makers who because of the complexity could not decide to buy. Very few contracts were signed.
  • Solution: Simple, conceptual marketing materials were developed describing the machinery and the advantages in non-technical terms making both technical and non-technical decision makers able to discuss pros and cons, thereby coming to a purchasing decision.
  • Results: Inquires soared and business took off. Major companies and institutions met with client and bought equipment.  
  • Media: Print, online advertising, e-mail marketing, website
 
HomeClient ListSuccess StoriesB-to-B MarketingConsumer MarketingVideosWebsitesContact
Aerospace AdvertisingMetal Manufacturing MarketingMachine Manufacturing MarketingMarine Technology MarketingConstruction Materials MarketingFinancial Services MarketingFood Industry MarketingMedical Industry MarketingAgricultural Industry Marketing
For inquires contact Ronny Carlson at US + 312-282-0660