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Ronny Carlson Consumer Advertising And Marketing
Billboard for Vanguard Airline's nonstop flights to domestic destinations.
Advertising & Marketing For Domestic Airline.
  • Advertising and marketing target audience: parents, families, domestic travellers
  • Problem: Client's business was based on the strategy to fly business traveller between non-tourist destinations within the USA. Initially that strategy was profitable but the major airlines recognized the value and added flights to the same destinations. Vanguard Airlines ended up with empty seats which they were ready to sell for bargain prices. The destinations were not attractive to tourists but had a value to families who were spread out throughout the USA and who otherwise would drive to visit each other. The strategy was to reach these non-fliers and make them visit each other. The most valuable target was identified as low-income families who may never have flown before.
  • Solution: A series of conceptual billboards and advertisements were developed with fun family oriented themes and messages.
  • Results: Client filled their empty seats and many new customers flew for the first time in their lives.
  • Media: Print, online and e-mail marketing
  • Keywords: successful advertising campaign for airline, breakthrough conceptual advertising campaign for travel, experience developing advertising and marketing for airlines, experience developing travel advertising, experience developing tourist advertising, travel marketing insights, Ronny Carlson, creative development professional, art director, designer, project manager, art production.
 
Interactive advertisement for Airline Developed by Ronny Carlson
 
Newspaper advertisement for Vanguard Airline's low price fares to domestic destinations.Newspaper advertisement for Vanguard Airline's low price targeting low income families traveling to domestic destinations.
 
Magazine advertisement to promote Scandinavian Airline's low winter fares.
Advertising & Marketing for International Airline.
  • Advertising and marketing target audience: Americans with no previous experience traveling to Scandinavia.
  • Problem: Client makes most revenue on business travelers during winter but they have problems filling many seats. Beyond business travelers, client relied on Scandinavians to buy the tickets and, therefore, did not market their low-cost flights to non-Scandinavian Americans. I was asked to provide them with American strategies and marketing solutions that would fill empty seats to Stockholm.
  • Solution: A certain segment of Americans consider extended weekend travel to far away destinations when the price is right even if they would not consider the trip as a serious vacation. A series of winter-theme advertisements were developed where less known reasons-to-travel were used to attract buyers.
  • Media: Print advertising, online advertising and e-mail marketing
  • Keywords: international airline travel advertising, experience developing advertising and marketing for international travel, airline travel marketing strategies, tourism marketing, Ronny Carlson, marketing strategist, creative director, art director, copy writer.
Magazine Advertisement promoting Scandinavian Airline's low winter fares to Stockholm.
 
Flooring ProductsGolf equipmentalcoholic beveragesWater treatmentBoat equipmentAirline TravelMedical productsMens hygienRetirement Real EstateInhouse playgroundFood & CandyHome careTennis equipmentGambling
For inquires phone US + 312-282-0660 or e-mail: info@ronnycarlson.com