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Ronny Carlson Advertising & Marketing of Interior Design.
Brand building advertisement for a flooring company with a difficult-to-remember name.
Advertising & Marketing For Flooring Products.
  • Advertising & Marketing target audience: home owners, retailers, distributors, flooring installers, construction companies
  • Business problem: Client's business is based on an invention, flooring with mechanical locking systems. Their success in the USA was developed by expanding their distribution rather than developing their brand. Competitors caught up and they needed to develop the brand to be able to fend of competitor's newly developed locking systems. Unfortunately, client's brand name had no references to flooring that consumers could relate to but came from combining the two words "aluminum" and "lock" which showed being a problem to remember.
  • Solution: A series of concepts were developed with the purpose of both lingustically and literally develop a memory of the brand name while tying the name together with the company's advantages.
  • Results: I worked with client for several years developing many marketing and advertising projects. During the time we worked together, the client developed a leadership within its market and expanded geographically to cover the entire nation.
  • Media: Print advertising, online advertising, e-mail marketing
  • Keywords: successful advertising and marketing for flooring products, conceptual advertising and marketing targeting home owners, construction companies, architects and building materials distributors, flooring industry insights, know-how into building materials market, Ronny Carlson, creative director, art director, designer, conceptual development professional, client services, project manager.
Advertisement for flooring products developed by Ronny Carlson.
Brochure for flooring products developed by Ronny Carlson.
Click on brochure to see a PDF file.
Flooring ProductsGolf equipmentalcoholic beveragesWater treatmentBoat equipmentAirline TravelMedical productsMens hygienRetirement Real EstateInhouse playgroundFood & CandyHome careTennis equipmentGambling
For inquires phone US + 312-282-0660 or e-mail: info@ronnycarlson.com