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Ronny Carlson Golf Equipment Advertising & Marketing.
Consumer and trade advertisements for golf shoes.
Advertising For Golf Shoes Targeting Golfers, Golf Pro Shops And Sport Stores.
  • Advertising and marketing target audience: golf players, golf pro shop owners and managers, sport store managers
  • Problem: Client is a well known dress shoe brand in the USA. They wanted to get in to the profitable golf shoe market and developed a series of golf shoes that had many features making them perfect for golfing. However, close to the launch, they realized that golf pro shops and sport stores were not willing to bring in their shoes as the Florsheim brand was not perceived as a golf shoe brand. They needed a strategy and a campaign that quickly positioned Florsheim as a golf shoe brand.
  • Solution: A campaign consisting of a a series of teaser advertisement was developed. The advertisements were placed in magazines consecutivally. The last advertisement included a surprise and detailed product information.
  • Results: The advertising campaign was a complete success. Within days from the reveal of the new line of golf shoes, client had sold all shoes set up for the introduction. Client was within days considered a golf shoe brand thanks to the advertising campaign.
  • Media: Print, online promotions, e-mail marketing
  • Keywords: sports advertising, experience developing sports advertising, experience developing sport shoe advertising, highly successful shoe advertisements, effective golf shoe advertisement, conceptual golf shoe advertising campaign, Ronny Carlson, conceptual advertising developer, art director, creative developer, sports marketing designer.
Effective sports advertising.
Successful golf equipment advertising.
Strategic advertising for sports equipment.
Flooring ProductsGolf equipmentalcoholic beveragesWater treatmentBoat equipmentAirline TravelMedical productsMens hygienRetirement Real EstateInhouse playgroundFood & CandyHome careTennis equipmentGambling
For inquires phone US + 312-282-0660 or e-mail: info@ronnycarlson.com